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Agents and brokers are tired of press releases, committees, and market commentary that avoids the truth.
I deliver straight talk — market reality, industry accountability, and brokerage growth strategies that actually work.
Brokerage Growth • Agent Retention • Market Reality
Truth Bombs with a New York Accent 💣🗽
I deliver straight talk, market reality, and leadership strategies for brokers, team leaders, and REALTOR® associations.


Here’s what you need to know — no fluff, no buzzwords.
Brokerage owners, team leaders, REALTOR® associations, and conference audiences.
Brokerage growth, agent retention, market reality, and industry truth (no fluff).
High-energy, funny, direct, and tactical — truth bombs with a New York accent.
Typically 30–60 minutes, plus optional Q&A or workshop format.
Yes — tailored to your market, audience, and leadership goals.
Ready to bring the truth (and the laughs) to your next event?
Click Request Availability or email Vero@JoeMcQuillan.com
Honored to be a guest on The Bottom Line University's Impact Initiative real estate agent
You really did a fantastic job and the responses
we received regarding your appearance rank among the Top 3 of all our guests. BRAVO, Joe!!!
Thank you for being who you are. I am honored to know you and to have worked with you.
Please feel free to call, text, or email me if there is anything I can do for you.
Ralph Williams, Founder
Bottom Line University (Since 1987)
Co-Creator, The IMPACT Initiative
Ralph@BottomLineUniversity.com
After years of uncertainty, the housing market in 2026 looks less like a roller coaster and more like a return to something closer to normal. Mortgage rates are expected to settle in the low-to-mid 6% range, inventory should continue improving, and home prices are projected to keep rising — just more slowly and sanely than the wild pandemic years.
In plain English?
The market isn’t exploding. It isn’t crashing.
It’s opening back up.
Most major housing forecasters agree on three big themes for 2026:
Expect mortgage rates around 6.0% – 6.4%.
That’s better than the peaks buyers faced recently — but nowhere near the emergency-level 2–3% rates of 2020–2021. Those were a once-in-a-lifetime event, not a baseline to wait for.
Inventory is gradually improving. That means:
Most forecasts expect modest appreciation — generally 1% to 4% nationally.
That’s slower than the big jumps of the past few years, but it still means waiting rarely makes homes cheaper.
2026 gives buyers something they haven’t had in years: options and breathing room.
You’ll likely see:
But affordability still matters. Rates in the 6% range are probably the “new normal,” so the winning strategy is:
Buy when the home and payment make sense — and refinance later if rates drop.
First-time buyers still face challenges, but improving supply and slower price growth make planning, preparation, and strategy more powerful than ever.
It’s still a good market for sellers — just not automatic.
Homes that are:
…will still sell well.
Overpricing or assuming buyers will fight over your house? That’s riskier now. Many sellers are also getting creative, using closing credits or temporary rate buydowns to help buyers while protecting their sale price.
And if you’ve been “locked in” by a super-low mortgage rate, more homeowners in 2026 are deciding that lifestyle, family needs, relocation, retirement, and life itself outweigh staying frozen in place.
Renting still makes sense for many people — especially if flexibility matters, or saving takes priority.
But if homeownership is your goal, 2026 can be a great preparation year:
Owning still builds long-term wealth. Renting still offers flexibility. The “right” choice depends on your life, not the headlines.
2026 looks like the year the housing market finally moves again.
Not crazy. Not crashing.
Just… more normal.
More activity.
More opportunity.
More people able to make real-life moves again.
If you’re thinking about buying, selling, relocating, downsizing, upsizing, or just exploring options, the smartest move isn’t guessing the market…
It’s getting clarity.
2026 HOUSING MARKET OUTLOOK
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