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No fluff. No buzzwords. Just real estate reality.

 Agents and brokers are tired of press releases, committees, and market commentary that avoids the truth.
I deliver straight talk — market reality, industry accountability, and brokerage growth strategies that actually work.  

✅ Read The Snark Tank

Real Estate Industry Truth Teller

Truth Bombs With A New York Accent

Brokerage Growth • Agent Retention • Market Reality
Truth Bombs with a New York Accent 💣🗽

I deliver straight talk, market reality, and leadership strategies for brokers, team leaders, and REALTOR® associations.

Real Estate Industry Truth Teller

  • Truth Bombs With a New York Accent
     
  • Stop Losing Agents: The Retention Playbook
     
  • Brokerage Warfare
     
  • Market Reality Check
     
  • NAR vs Reality

✅ Request Availability Book Joe to Speak

✅ Before You Book Joe…

 Here’s what you need to know — no fluff, no buzzwords. 

 Brokerage owners, team leaders, REALTOR® associations, and conference audiences. 


 Brokerage growth, agent retention, market reality, and industry truth (no fluff). 


 High-energy, funny, direct, and tactical — truth bombs with a New York accent. 


 Typically 30–60 minutes, plus optional Q&A or workshop format. 


 Yes — tailored to your market, audience, and leadership goals. 


 Ready to bring the truth (and the laughs) to your next event?
Click Request Availability or email Vero@JoeMcQuillan.com 


Joe McQuillan Guest Bottom Line University

Honored to be a guest on The Bottom Line University's Impact Initiative real estate agent

Joe McQuillan Guest Bottom Line University

 

You really did a fantastic job and the responses 

we received regarding your appearance rank among the Top 3 of all our guests. BRAVO, Joe!!!

Thank you for being who you are. I am honored to know you and to have worked with you.

 Please feel free to call, text, or email me if there is anything I can do for you.


Ralph Williams, Founder

Bottom Line University (Since 1987)

Co-Creator, The IMPACT Initiative

Ralph@BottomLineUniversity.com

Joe's 2026 Housing Market Outlook

Planning Your 2026 Real Estate Moves

    

2026 HOUSING MARKET OUTLOOK

A “Thawing Market” With More Movement, More Choices, and Still No Crash

After years of uncertainty, the housing market in 2026 looks less like a roller coaster and more like a return to something closer to normal. Mortgage rates are expected to settle in the low-to-mid 6% range, inventory should continue improving, and home prices are projected to keep rising — just more slowly and sanely than the wild pandemic years.

In plain English?
The market isn’t exploding. It isn’t crashing.
It’s opening back up.

The Big Picture

Most major housing forecasters agree on three big themes for 2026:

✔ Mortgage Rates: Slightly Lower, But Not “Pandemic Low”

Expect mortgage rates around 6.0% – 6.4%.
That’s better than the peaks buyers faced recently — but nowhere near the emergency-level 2–3% rates of 2020–2021. Those were a once-in-a-lifetime event, not a baseline to wait for.

✔ More Homes on the Market

Inventory is gradually improving. That means:

  • More choices for buyers
     
  • Less frantic bidding wars
     
  • Slightly more negotiating room
    Sellers will still benefit from solid demand, but today’s market rewards realistic pricing and good preparation.
     

✔ Prices: Still Rising, But More Normally

Most forecasts expect modest appreciation — generally 1% to 4% nationally.
That’s slower than the big jumps of the past few years, but it still means waiting rarely makes homes cheaper.

What This Means If You’re Buying

2026 gives buyers something they haven’t had in years: options and breathing room.

You’ll likely see:

  • More homes to choose from
     
  • Less pressure to rush decisions
     
  • More sellers willing to help with concessions or rate buydowns
     

But affordability still matters. Rates in the 6% range are probably the “new normal,” so the winning strategy is:

Buy when the home and payment make sense — and refinance later if rates drop.
 

First-time buyers still face challenges, but improving supply and slower price growth make planning, preparation, and strategy more powerful than ever.

What This Means If You’re Selling

It’s still a good market for sellers — just not automatic.

Homes that are:

  • Well-priced
     
  • Well-presented
     
  • Move-in ready
     

…will still sell well.

Overpricing or assuming buyers will fight over your house? That’s riskier now. Many sellers are also getting creative, using closing credits or temporary rate buydowns to help buyers while protecting their sale price.

And if you’ve been “locked in” by a super-low mortgage rate, more homeowners in 2026 are deciding that lifestyle, family needs, relocation, retirement, and life itself outweigh staying frozen in place.

What This Means If You’re Renting

Renting still makes sense for many people — especially if flexibility matters, or saving takes priority.
But if homeownership is your goal, 2026 can be a great preparation year:

  • Strengthen credit
     
  • Build savings
     
  • Learn your market
     

Owning still builds long-term wealth. Renting still offers flexibility. The “right” choice depends on your life, not the headlines.

Bottom Line

2026 looks like the year the housing market finally moves again.
Not crazy. Not crashing.
Just… more normal.

More activity.
More opportunity.
More people able to make real-life moves again.

If you’re thinking about buying, selling, relocating, downsizing, upsizing, or just exploring options, the smartest move isn’t guessing the market…

It’s getting clarity.

2026 HOUSING MARKET OUTLOOK


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Joe McQuillan

2006B 32nd Avenue Vero Beach FL 32960

516-808-6363 Vero@JoeMcQuillan.com

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